The FDA recommends caffeine intake should not surpass 400mg a day: although notes a wide variation in how sensitive people are to caffeine and how fast they can metabolize it.12 oz soft drink (such as cola): 30-40mg.The new launch seeks to help the brand connect with younger consumers – particularly millennials - who are looking for healthier options to sustain themselves throughout the day. Spotting an opportunity, Ocean Spray took less than a year to bring the product to market. "You can imagine a lunch-time or afternoon break when instead of grabbing for a diet soda, a lightly caffeinated, tasty beverage like “Ocean Spray Wave” might be a better option." ![]() “That is a very large market and while we don’t expect everyone to change their habits overnight, we wanted to create a lightly caffeinated option that helps fulfill the same need – but just do it healthier. “We’re seeing consumers seek out healthier options than always grabbing for a can of soda or sugary iced coffee,” Kim McAllister, Director of Innovation at Ocean Spray, told this publication. This equates roughly to the amount of a caffeine in a cup of tea – or half that of a cup of coffee – and far below that of an energy drink which can contain up to 250mg per serve. One drink contains 50mg of caffeine sourced naturally from black tea. It seeks to address ‘the rising demand for great tasting, lightly caffeinated sparkling beverages that keep people moving through their day’. Wave is Ocean Spray’s first foray into the caffeinated water category: offering a caffeinated sparkling water with real fruit juice. The growth of the RTD coffee category illustrates the rise of the mid-afternoon pick-me-up occasion – as does Coca-Cola’s launch of Coca-Cola with Coffee in the US this year – but brands such as Ocean Spray, Nestlé and PepsiCo are eying up the opportunity to bring more refreshing, cleaner caffeinated beverage profiles to market with their recent launches. ![]()
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